Our Story

We are a tea brand that offers naturally sourced tea from small farms in Korea. be-oom /bi:-u:m/ means ‘to empty’ in Korean – our objective is to help find a place within the mind to empty and fill, all while emptying a cup of tea.

Harmony of emptying and filling mind and cup 
Traditionally, tea was consumed along with meditation thanks to the aromatic and calming nature of tea. be-oom was founded to bring that tradition back -  to build moments of mindfulness into busy lives through the simple activities of brewing and drinking tea. Our carefully selected teas and lifestyle offerings are designed to create a moment in everyday life to empty and fill the mind.

All as its natural self 
From the beginning of our journey, we investigated widely and carefully to search for tea farms that only grow their cultivars organically and naturally – so when you have a sip of our tea, you can taste it in its most natural, raw self. 

Tea Growing Regions

Our carefully selected high-quality teas are from small tea farms that are family-run. Our teas are sourced from Hadong and Boseong, home to unique terroirs that are favourable to high-quality tea production.

Hadong has a 1,200 year history of tea production. It is where the first tea trees were planted in Korea, and some of the original trees still exist to this date. Hadong’s tea fields grow with Mount Jiri and the Seomjin River as their backdrop. Some of our finest teas are sourced from Hadong.

Boseong is known as the green tea capital of Korea as the largest tea producing county, boasting some 5.6 million tea trees. Boseong green tea has a distinct aroma and taste thanks to its terrioir, surrounded by mountains with Boseong River flowing through the centre. We soure our signature Sparrow green teas and flower teas from Boseong.